Unit 1.2 Slides

Tuesday 14 November 2006

Business Aims

All Organisations have aims and objectives.

Some can be shared by different types, while others are more suitable for only a few select organisations.

Here are the main aims of organisations:

  • to survive
  • to break even
  • to grow
  • to make a profit
  • to maximise profits
  • to provide a good/service
  • to raise awareness
  • to be socially responsible
  • to help others

Now in among that lot are ones that are specific to Private Sector organisation, Public Sector Organisations and Voluntary Organisations.

Can you sort out which is which?

Mission Statements

Mission Statements are documents that outline the aims and objectives of the organisation.

Here is the mission statement of Coca-Cola

Entrepreneurs

An Entrepreneur is a person who brings together the factors of production.
Land, Labour and Capital are the others.

Entrepreneurs are not always the inventor of a product, but rather they:
  • develop the business idea
  • raise the finance to help put the product into production.
  • They are risk takers, as every new venture is not certain to succeed.

You will find out more about famous entrepreneurs like Richard Branson here.